Topic: “Absentee voters”

Posted in Industry Insights

Testing new ways to survey voters

, by David Pace

When voters go to the polls in Kentucky and Mississippi on Nov. 3, The Associated Press will be launching experiments aimed at finding more accurate and less expensive ways to survey them. With funding from the Knight Foundation, the AP has hired GfK Custom Research to identify and survey voters online, instead of conducting a traditional exit poll where precinct-based interviewers ask voters to fill out questionnaires.