Stellar debut for AP VoteCast
AP VoteCast, our new election survey of the American electorate developed with NORC at the University of Chicago, delivered impressive results in the U.S. midterm elections one week ago.
Updating our polling guidance
The 2018 AP Stylebook will include a new chapter on polls and surveys, adding details to help journalists report responsibly on public opinion research heading into the U.S. midterm elections.
New survey takes pulse of young Americans
As the run-up to the U.S. midterm elections begins, the new Youth Political Pulse survey, by MTV with The Associated Press-NORC Center for Public Affairs Research, aims to reveal what political issues matter most to young Americans.
Survey offers revealing look at news subscribers
A new study by the Media Insight Project, a joint effort by the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, reveals what motivates readers to pay for news, offering publishers insight into the new media landscape.
Stepping back from the horse race
Five years after the launch of The Associated Press-NORC Center for Public Affairs Research, the organization has been shining a bright light on why the presidential campaign has defied initial predictions.