Emily Swanson named AP director of public opinion research
Deputy Managing Editor for Operations David Scott announced on Monday that polling editor Emily Swanson will be AP’s new director of public opinion research. Here is his memo to staff:
Creating the new standard in election research
Election polling is unlike any other kind of public opinion research, because you can measure your work against a known result – the actual tally of ballots cast. It means that when The Associated Press debuted AP VoteCast in the 2018 midterm elections, we’d know by the end of Election Day if our replacement for the in-person exit poll was a success.
Stellar debut for AP VoteCast
AP VoteCast, our new election survey of the American electorate developed with NORC at the University of Chicago, delivered impressive results in the U.S. midterm elections one week ago.
The importance of trust in polling
Speaking to technology industry executives at the Web Summit conference in Lisbon, Portugal, on Wednesday, Executive Editor Sally Buzbee addressed AP’s election coverage, trust around polling and the accuracy of AP’s new voter survey in telling the story of the U.S. midterm elections.
AP VoteCast debuts Tuesday
The Associated Press will debut its new VoteCast election survey on Nov. 6, helping to tell the story of why the winners in the U.S. midterm elections won.
